I’m an experienced marketing leader, currently working as head of content at Craft, where I lead brand and product messaging, and content marketing. Before that I was marketing lead at Detail — an early stage video start-up, content lead at 1Password — the world’s favourite password manager, and head of marketing at Sketch — the first dedicated digital design tool. I’m a trained journalist with more than ten years experience working as a designer across print, digital, and UX. I’ve helped scrappy start-ups and billion dollar platforms understand the importance of effective communication and a consistent voice in building their product and brand.
I’m currently head of content at Craft where I’m establishing brand messaging, tone of voice, and the content machine. I’m responsible for managing a team of writers and video creators to create content that builds the Craft brand, and drives acquisition. Right now, I’m delivering a full rebrand across web and digital channels.
I was approached by Detail in August 2021 and asked if I’d like to to lead marketing and content at this early stage, creator-focused startup. I’m currently working with the team and the founders to establish brand messaging, voice/tone, and content strategy. I’m also responsible for guiding product positioning as well as building out customer personas as we move towards finding product-market fit.
As Content Lead at 1Password, I was responsible for managing a team of talented writers in creating engaging and consistent content for every part of the business. I led messaging and content efforts across product, brand, and web, as well as contributing to the broader marketing strategy and ensuring the success of integrated marketing initiatives. I also had the opportunity to work on UX and microcopy for the 1Password web platform.
After initially joining 1Password as a content marketer, I was asked to grow and manage the content team. I expanded the team from three to nine writers and was responsible for managing and guiding all of their work.
I was responsible for content and strategy for product, brand, web, sales, and content marketing, as well as contributing to broader messaging and marketing strategy. I also had the opportunity to work on product and microcopy.
I worked on content and strategy for web, sales, marketing, blog posts, social media, and newsletters, as well as contributing to broader messaging and marketing strategy. I also worked on product and microcopy.
As head of marketing I worked across a variety of disciplines including content strategy, marketing and partnerships. This involved overseeing the creation of cross platform marketing campaigns and product launches, and developing content strategy for web, blog posts, social media and newsletters. I coordinated the soft launch of Sketch for Teams, the company’s B2B SaaS offering.
I was responsible for the creation of marketing campaigns, web content, blog posts and newsletters, as well as writing microcopy for the Mac and web apps. I also started developing and documenting Sketch’s tone and voice.
As a freelance designer and content producer I’ve worked across a variety of disciplines with clients like the BBC, BT, Cisco, EE, VSO, University of Liverpool and Edinburgh International Science Festival.
| Skills | |
|---|---|
| Content marketing | Content strategy |
| Product marketing | Marketing strategy |
| Managing projects | Community building |
| Leading teams | Growing teams |
| Video/audio production | Web design |
| Editorial design | Illustration |
BA (Hons) Multi-media Journalism Grade 2:1
I completed a multi-disciplinary degree course that covered web and print journalism, audio and video production, research skills, journalism theory, law, and politics.
I’m also a professional musician, singer, and songwriter. I’ve signed songs to labels including Sony/EMI, and my music has appeared in TV shows on major US networks like ABC and CBS. I shoot and edit my own videos and when I’m not writing and recording music, I’m playing live all over the UK and Ireland.